Ala onaona
Package Design
Clients: School Projects
Project Type: Package Design
Competencies: Illustration, Structure, Visual communication
Software: Illustrator, Photoshop
Hawaiian Incense "ala onaona"
Ala onaona is an incense brand which is handmade in Hawaii. Ala means path and onaona means fragrance in Hawaiian. The brand is inspired by the natural beauty of Hawaii and the spiritual significance of incense.
Brand Strategy
Target Audience
This incense is made for visitor, but also for locals who value self-care and mental well-being. They can be afford to care likely to be female. In addition, this product is made for people who care about sustainability and interested in Hawaiian culture.
Brand Personality
Opulent - We design products with an opulent touch - rich detail, crafted with precision, and created for those who value the finest things in life.
Indulgence - Our brand invite to slow down, savor the moment, anzzd immerse yourself in pure pleasure.
Core Attributes
• Luxury
• Gorgeous
• Elegance
• Refinement
• Serenity
Brand Assets
Color
Typography
